In a fast-paced world where beauty trends come and go, and TikTok beauty tips become our guilty pleasure, it’s easy to get swept up in the latest craze. Amidst this rush, we often overlook what’s inside our shiny packages and the journeys that brought them to our shelves. Enter, the slow beauty movement.
What is slow beauty?
Slow beauty is more than just a trend. It is a holistic approach to skincare that encourages us to slow down, develop self-care and take the time to evaluate how our beauty products impact the planet and people. Inviting you to learn more about the journey of the products you use to better understand what you are putting on your skin.
You have probably seen other beauty brands lean into the slow beauty trend, with nature at the core. Some brands offer refill services to help minimise wastage and promote circularity, while others offer special in-store recycling to incentivise customers to reduce, reuse and recycle.
And then there is Jurlique, a brand at the forefront of the slow-living beauty movement, that sees their products go from ‘seed to skin’. Their skincare botanicals are grown on a biodynamic farm in the lush Adelaide Hills, using sustainable planting and harvesting techniques.
What is biodynamic farming?
Biodynamic farming is a type of farming practice guided by a calendar based on the cycles and rotation of the earth, sun, moon and stars.
The practice requires a farm to be fully self-sustainable, bringing plants and soil together through living, conscious relationships so that they each support and balance each other. As Jurlique puts it, this ensures the purest, best quality herbs are harvested in their prime, to get the best out of each ingredient. Although biodynamic farming is a relatively old practice, it is a nod to the future and a form of regeneration to give back to our precious environment.
Innovation inspired by sustainability
This commitment to quality, innovation and nature has blossomed into Jurlique’s latest and greatest, new Herbal Recovery Range. Infused with pure farm-grown botanicals such as holy basil, iris root, echinacea and black elderflower to help energise and protect the skin from environmental stressors that can cause premature skin damage. Achieve hydration, skin radiance, and sleep well knowing the products have come from a place of respect for the planet.
Our top picks? Well, the Herbal Recovery Bi Phase Serum, a natural dewy glow in a bottle, delivers a more even complexion and enhances skin radiance – win-win! The Herbal Recovery Eye Cream is your new bestie for daywear — fresh, firmer and energised skin thanks to a lineup of rose, calendula, marshmallow and lavender. For super-charged hydration and a brighter glow, we can’t go past the Herbal Recovery Face Oil, packed with vitamins E, C, and tomato fruit extract- your skin is in good hands!
Your beauty routine has the power to change the world
Amongst the hustle and bustle of daily life, it’s important to make choices that are good for us, and Mother Nature. So, the next time you’re in the market for a new serum or moisturiser, consider the journey it took to get to you. The choices you make go beyond simply investing in your glow, you have the power to help contribute towards a better planet and future.
Ready to start your new skincare journey? Click here to browse the Herbal Recovery range today.
The post Why It’s Time To Embrace The Slow Beauty Trend appeared first on ELLE.