The House Of Dior has welcomed Rihanna as the new J’adore perfume muse.
The singer and Fenty beauty brand founder embodies the independent, bold and seductive spirit of the J’adore fragrance, which has been a faithful scent for women for over two decades.
Véronique Courtois, CEO Parfums at Christian Dior says, “We are incredibly proud to welcome Rihanna into the Dior family.”
“Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”
Rihanna has echoed the house’s words, explaining that “being the new face of J’adore is both an honor and a mission.”
“This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Rihanna follows in the footsteps of Charlize Theron, who has been the face of the fragrance for nearly two decades.
The new campaign will see Rihanna pair up with long-time friend and photographer Steven Klein for a reveal on September 1st.
This article was originally published on marie claire Australia and republished here with full permission
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