After nine long years, cult beauty brand Glossier started shipping directly to Australia from its website in October last year. But the Glossier goddesses have bestowed another treat upon us: Mecca announced it would stock the products in stores across the country.
Mecca will paint all the towns in Australia millennial pink from Tuesday 16 July. But Sydneysiders are living out their best ‘Lucky Girl Syndrome’ lives a few days early – Glossier products will land at the Mecca Flagship on George Street on Friday 12 July.
Make an appointment at the Beauty Lab to secure your chance to shop iconic products like Boy Brow and Cloud Paint before anyone else. There will also be a photobooth where fans can snap a selfie and receive a complimentary sample of Glossier You, the brand’s signature fragrance.
Previously, Aussie fans of the brand had to visit Glossier’s ultra-grammable stores in New York, London or Paris (or beg their overseas-travelling friends) to get their hands on the highly talked-about products.
Whether you’re already clicking add to cart or have (somehow) managed to miss the global hype that is Glossier, allow us to explain. Below, everything you need to know about Glossier’s Australian launch.
Why Is Glossier So Popular?
Glossier launched in 2014 with a unique brand of ‘effortless’ beauty at the fore.
From barely-there skin tints to their ultra sought-after cloud paint, products were premised on enhancing their wearer’s natural beauty.
This approach offered a refreshing antidote to the elaborate and heavy-handed techniques that were gaining traction in the makeup sphere at the time, thanks to YouTube ‘gurus’ and celebrity ventures, like Kylie Jenner’s famed lip kits.
This formula, coupled with a clever marketing strategy, quickly catapulted Glossier to a multi-billion dollar business.
What Are Glossier’s Best Products?
Glossier launched with just four products, and most of these are arguably still the brand’s most talked about. Among them, the Priming Moisturiser, the Balm Dotcom lip balm, and the Perfecting Skin Tint sheer foundation.
Other products that have since been added to the line and are undoubtedly worth stocking up on include Boy Brow, a thickening brow gel, Cloud Paint, a cream blush perfect for perfecting an effortless flush, and Glossier You, the brand’s signature fragrance.
How Much Does Glossier’s Shipping To Australia Cost?
If you spend over $110, standard shipping (4-6 business days) is free to Australia. If you spend over $210, you’ll receive complimentary express shipping (approximately 4 business days) to Australia.
Orders under these thresholds incur $16 for standard shipping, or $35 for express, however this is subject to change depending on where in Australia you are ordering from.
What Is Glossier’s Australian Returns Policy?
As per their US website, Glossier will offer returns within 30 days of purchasing.
Shop Glossier from Australia here.
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