In 2018, Urban Decay broke hearts, discontinuing its original Naked eyeshadow palette. For many, the palette started it all: a collection of “desert island neutrals” that made us realise we needed a palette of “desert island neutrals”. Now, the brand has announced it’s back for a limited time, releasing in Ulta in the US. While we’re not sure if Australians will have the chance to scoop up the pallet (stay tuned for news), it’s prompted a walk down 2010s makeup memory lane for the ELLE team for whom the cool toned neutral packed eyeshadow palette was a first foray into beauty.
The Urban Decay Naked Palette, A Brief History
The Urban Decay Naked palette is the ultimate nostalgic beauty product. Launched in actual 2010, when Emily Weiss was still known mainly as the founder of Into The Gloss, not the queen of a no-makeup-makeup beauty empire, it set the tone for an era of dramatic, Kim K-esque smokey eyes. The Urban Decay product team created the palette when they responded to the prompt, “What four eyeshadows would you take to a desert island?”
A challenge for any beauty lover, they couldn’t settle on just four, so they created a palette of 12 cool and warm-toned shades with base colours, shimmers and deeper tones perfect for creating a day-to-day natural look or a deep smokey eye.
The result was a hit. The Urban Decay Naked Palette was a favourite of YouTubers like Jacqueline Hill, Estee Lalonde, and Kathleen Lights. It sold 30 million units, with one sold every six seconds. T
Why Was The Urban Decay Naked Palette Ever Discontinued Then?
Tragically, the Urban Decay Naked Eyeshadow palette suffered from the mid-2010s trend for warm-toned makeup looks. Anastasia Beverly Hills, Modern Renaissance launched in 2016. It became a viral bestseller, and Urban Decay launched “Naked Heat” in 2017 as a response to competition and became a similar hit. The palette had too many cool tones to lure beauty lovers who were stubbornly coating their eyes in reds, burgundy, and pinks (while weathering comments like “have you been crying?”; we’ve since modified the trend).
But now, the moment for the Urban Decay Naked Eyeshadow palette is ripe with the resurgence of 90s supermodel beauty, lighter, steely looks of Gabriette, and an overall shift to more natural, less eye-heavy beauty (thank you, Glossier). It’s the perfect time to revisit the ideal basics palette, and we have our fingers crossed it will hit Australian shores.
Many TikTok users have disclosed that they’re still clinging to their original Urban Decay Naked Eyeshadow Palette, ignoring the general advice that powder products should be discarded after three years. But now we have a solution.
While there is no confirmation on whether the Urban Decay Naked Palette will hit Australian shores (yet), the news from across the water has prompted us to reflect on the 2010s beauty products we still know and love. The 2010s were a period of massive beauty innovation, and there are many nostalgic beauty products from the era we’re still reaching for in our daily beauty routines today.
The Top Nostalgic Beauty Products of The 2010’s (That You Can Still Shop Today)
- Nars, Orgasm Blush, $53.00, Mecca (here’s why)
- MAC Silky Matte Lipstick Velvet Teddy, $30.00 (usually $38.00), The Iconic (here’s why)
- Anastasia Beverly Hills, Modern Renaissance Palette , $89.00, Sephora (here’s why)
The Best 2010s Nostalgic Beauty Products We’re Still Using
01
Nars, Orgasm Blush
from $53.00 at MECCA
Best for: A post-romp flush
Launched in 1999, the peachy pink Nars Orgasm blush ruled the early 2010s and was, for many of us, our first luxury blush purchase. Celebrities from Kim Kardashian to Meghan Markle and Rosie Huntington-Whitely have gone on the record as fans, and it’s still a staple in many of our routines. What makes it special? The flicker of gold that runs through it adds a subtle shimmer to the cheeks. It’s remained a best-seller for the Nars brand since, with one being sold every 20 seconds. It was recently reformulated (along with the other blushes in the iconic Nars range) for a silkier 2024 texture.
02
MAC, Velvet Teddy
from $30.00 (usually $38.00) at The Iconic
Best for: A classic nude
Way before Charlotte Tilbury’s “Pillow Talk,” there was MAC’s “Velvet Teddy.” Described as a “warm-toned light brown with a matte finish,” Velvet Teddy was a go-to nude in the 2010s and still sits in our makeup bags.
Available at:
- $40.00 from Adore Beauty
- $40.00 from MAC
03
Anastasia Beverly Hills, Modern Renaissance Palette
from $89.00 at Adore Beauty
Best for: romantic looks
The product that knocked Naked 1 off its perch and started the craze for red and pink-toned eye makeup, the Modern Renaissance Palette, is still a beautifully warm-toned and romantic collection of shadows. This writer longs for Tempura, the ultimate silky and brightening base shadow for pale girls, to come out as a standalone. While we’re now more inclined to wear the bold shadows as liners, Euphoria-style, it’s a palette that’s stood the test of time.
Available at:
- $89.00 from Sephora
04
Too Faced, Chocolate Soleil Bronzer
from $ 63.00 at MECCA
Best for: all-over warmth
The Too Faced “Chocolate” collection ruled the 2010s, bringing beautiful neutrals to our faces with a waft of chocolate thanks to an infusion of 100 percent cocoa powder. Easy, breezy, and blendable, this buttery bronzer is still a hot favourite. We love that it now comes in Milk Chocolate Soleil for pale queens and Natural Chocolate Soleil for deeper skin tones.
05
MAC, Tinted Lipglass In “Prrr”
from $39.00 at MAC
Best for: Y2K princess endorsed
When Paris Hilton revealed in Confessions of an Heiress that MAC Lipglass in “Prrr” was her go-to lip colour, a generation of girls rushed to the counters and snapped it up. Perfect paired with Nars Orgasm Blush, the light coral with a frosted finish gave perfect, long-lasting shine. It’s sticky enough to last all day but not so sticky you’ll be tugging your hair out of it all day—it’s, to quote Goldilocks, “just right.”
06
The Balm, Mary-Lou Manizer
from $39.95 at Priceline
Best for: Megawatt glow
The 2010s were all about highlighters you can see from space, and before there was Becca, Champagne Pop, there was the more affordable “Mary-Lou Manizer” from the playful pin-up-themed brand The Balm. With the right application, it will still add subtle glow, and can be packed on the eyes for shimmer.
Available at:
- $39.95 from Adore Beauty
- $33.11 from iHerb
07
Stila, One Step Correct Colour Correcting Primer
from $60.00 at MECCA
Best for: Eyes, lips and cheeks
One of the first mainstream makeup brands created by an artist, Stila, released banger product after banger product. While we still reach for our Convertible Colours, it was the iconic minty swirls of One Step Correct that caught our attention when we first dipped our toes into makeup.
The silky serum-consistency primer soothes on application and tones down redness while brightening all over. The product itself is packed with antioxidants and hydrating ingredients to keep your complexion calm and hydrated all day long. Still one of the best primers on the market, in our humble opinion.
08
Fenty Beauty, Pro Filtr’ Soft Matte Longwear Foundation
from $ 62.00 at Sephora
Best for: Full, matte coverage
In 2017 Rihanna launched Fenty Beauty, a brand that will go down as one of (if not the) most influential in history. The game-changing product was the Fenty, Pro Filt’r Soft Matte Longwear Foundation, which came in a then-groundbreaking 50 shades. Since then, other brands have simply been playing catchup. The product itself remains, in our opinion, one of the best full-coverage, long-wearing foundations on the market, and you’re bound to find your shade.
09
Benefit Cosmetics, Benetint Cheek & Lip Tint
from $55.00 at Sephora
Best for: Longwear stain
Benefit ruled the 2010s with products like the Hula Bronzer, sadly discontinued colour correctors like “Lemonaid” and mascaras that are still our beauty heroes. In 2024, we’ve spotted one of the brand’s oldest hero products sneaking its way into It-girls purses and Balenciaga Motorcycle bags: the Benetint Lip & Cheek Tint. As lore has it, the product was created in 1976 to cater to the needs of dancers who wanted a long-lasting stain for cheeks, lips and nipples. Since then, it’s been the perfect long-lasting stain for those who want an orgasmic flush that will last all day. We love topping with a gloss, but use as you will.
Available At:
- $42.00 from Adore Beauty
- $42.00 from The Iconic
- $55.00 from Myer
10
Australis On Tour Cream Contouring & Highlighting Palette
from $25.95 at Amazon
Best for: Contouring
During the mid-2010s, contouring took over our brains thanks to Kim Kardashian and brands from Anastasia Beverly Hills to Makeup Forever and Fenty launched products that helped us chisel our cheekbones. These products typically sat with prestige brands but here in Australia, one hero cosmetics line took contouring to the masses.
The Australis On Tour Contour & Highlight palette was the best affordable contouring kit you could (struggle to – it was perpetually sold out) get your hands on. It came with three contouring shades, including a flawless cool toned number, and three brightening shades (one a matte brightening yellow, two pearly cream highlighters). While many of us learnt the hard way that contouring was best left to the professionals, it was a banger affordable product we’re happy to see you can still get your hands on.
Available at:
- $7.79 (usually $25.95) at Australis
11
Laura Mercier Translucent Loose Setting Powder
from $78.00 at MECCA
Best for: Perfecting
We were all about “baking” during the 2010s. While we use a lighter hand now, the Laura Mercier Translucent Loose Setting Powder is still one of the best powders you can get for complexion longevity with blurring benefits. Even better? Like many products from the 2010s, the brand has extended its shade range,
12
MAC, 217S Blending Brush
from $49.00 at MAC
Best for: Everything
There wasn’t a beauty YouTuber worth their money who didn’t wield a 217 during the 2010s. The brush is perfect, thanks to its domed and tapered shape. With this bad boy, you can pack on shadow, blend it out, and even set areas around the nose, mouth, and inner corner of the eyes.
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