After almost 10 years, Rihanna is making a triumphant return. No, not to music (Navy, stand down): Rihanna will be returning to Dior. During the Raf Simons era in 2015, she made history as the first Black celebrity signed as an ambassador for the brand. Now, the singer and beauty mogul is the new face of the iconic Dior J’Adore fragrance.
For the J’Adore campaign, Rihanna was back on familiar ground, shooting in Versailles with photographer Steven Klein. The duo previously worked together for Dior’s “Secret Garden IV” campaign, also captured at the legendary location. Then, the photos and film showcased Rihanna strolling, stomping, and running around the gilded palace at night. This time around, Rihanna is presented as a golden goddess with blonde caramel hair and a new neckpiece reminiscent of the signature bottle.
Rihanna’s return has been highly anticipated. A few weeks ago, the Dior Instagram account teased that “J’Adore has a new queen.” Fans began to speculate it was Rihanna after she was spotted at the brand’s Fall 2022 ready-to-wear show and Spring 2024 haute couture show. J’Adore is also the kind of fragrance you might imagine Rihanna wearing. It’s floral, with a hypnotic blend of ylang ylang, Damascena rose, and jasmine, but it’s still complex and surprising. She will be replacing Charlize Theron, who has been the face of J’Adore for two decades. Theron isn’t leaving Dior altogether—instead, she will be the French fashion house’s style, jewellery, and skin care ambassador. Rihanna’s full campaign video launches on September 1.
This article was originally published on ELLE US and was reshared here with permission.
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