News just in… iconic skincare brand, Paula’s Choice, has landed on shelves at Sephora. It’s fitting that this iconic Australian brand, which began in 1995, should choose Sephora as its first ever retail store… After all, all cult brands need the perfect home.
The birth of an icon
Skincare expert Paula Begoun founded the brand in 1992, with an ethos that was laser-focused on transparency, high-quality and highly-effective ingredients as well as a unique customer connection.
The lineup quickly gathered a cult following. And it’s easy to see why.
Its science-backed, no-nonsense approach to skincare has garnered fans the world over who up until now, have faithfully shopped online at Paula’s Choice website. Now, these die-hard skincare fans can get their hands on these holy grail products at their local Sephora.
Paula’s Choice X Sephora: why now?
After almost 30 years as an e-commerce-only retailer, taking Paula’s Choice to Sephora is a total power move, and one that’s sure to cement the brand as a global skincare icon.
Loyal fans can now access the potent formulas with a side of expert advice from Sephora’s beauty consultants, and of course, the joy of trying before buying.
EXFOLIATE
Loved by A-list celebs, including Selena Gomez and Kaia Gerber who hailed it ‘a miracle’, this super-slougher has won over 30 global beauty awards. It’s also garnered more than 70,000 5-star reviews and is Paula’s Choice Number One global best seller, with one bottle sold every six minutes around the world. With two per cent salicylic acid, it gently removes any debris and dead cells on the skin’s surface, revealing clearer, brighter skin. It’ll become a staple in your skincare routine after just one use.
Packed with 15 per cent Vitamin C, plus vitamin C and anti-inflammatory, tone-correcting Ferulic acid, this brightens, firm and helps address the signs of ageing. It’s the original trailblazer for complexion-boosting skincare and is also Paula’s Choice best-selling Booster.
This lightweight, quickly-absorbed, fluid-lotion booster helps deliver the skin you’ve always wanted. High-strength retinol (1 per cent) works alongside peptides to help even skin tone, improve radiance, soften the look of lines and leave your complexion smooth and glowing.
For use on all skin types, this is globally recognised as an award-winning retinol treatment and is the number one selling retinol in Sephora in the USA.
A highly concentrated niacinamide treatment, this sold out in record time and earned a spot in the Paula’s Choice hall of fame. It’s also another favourite of Kaia Gerber’s.
Little wonder — with a world-first 20 percent niacinamide working in tandem with antioxidant-rich purslane and skin-brightening acetyl glucosamine, it was initially crafted for Paula herself. She loved it so much, she shared. Now we can all enjoy refined pores, more even skin and improved radiance.
A deeply nourishing formula that supports the skin’s natural barrier, this suits-all-skin-types moisturiser hydrates and balances, thanks to ceramides and lipids, while protecting the skin’s natural barrier defences.
It’s the salve for stressed skin and the go-to for healthier skin.
Have you heard of Paula’s Beautypedia? Get to know your ingredients
Concerned about the ingredients you’re putting on your skin? Enter, Beautypedia, a tool developed by Paula Begoun that helps you instantly analyse the ingredients in any skin care product.
You’ll find the science-backed facts you want on skin care products and ingredients from the research and education team at Paula’s Choice, along with its science advisory board, who have over two decades of experience in the science of skincare. Discover more at Paula’s Choice.
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